This half-day workshop explores how you can take advantage of opportunities in niche social networking for your business or non-profit organization. If you are considering launching your own branded social network or if you would like to learn more about existing niche social networks and their success stories, this is the right workshop for you.
We will present to you the following themes:

• An overview of the current state of social media and where niche networks fit in
• What are key opportunities and what to avoid
• Where niche social networks fit within the overall marketing framework
• The different strategies you can use to leverage niche social media
• The process of creating a niche social media program
• How to benefit from existing general social media platforms (Bogs, Facebook, LinkedIn, YouTube, Twitter, branded social network….) to create a cohesive strategy that drives your business and brand
• How and when to leverage niche/branded social networks

Location:  

Sorell Hotel Zürichberg
Orellistrasse 21
CH-8044 Zurich  
+41 44 268 35 35

Presenting Partners: 

Skill2Skill GmbH
Hardturmstrasse 101
8005 Zurich
+41 43 818 2656
Contact Person: Negar Marazzi, Gabie Laffer

Feinheit GmbH
Molkenstrasse 21
8004 Zurich
+41 55 511 11 41
Contact Person: Moritz Zumbühl